The Mexican Football Federation was looking for a better way to get closer to the fans and offer them an ‘exclusive’ view of everything that happens inside the National Team sub categories.

After deliberating during several meetings the product arrived: An ‘interactive’ printed magazine where readers can feel like they are part of the national team, where they can find and keep exclusive photos and content, promotions and offers.

For this, an innovative and fresh design was made, seasoned with a daring and elegant type and a color palette that evokes the emotion and passion of a sport such as football.