The main challenge was to build an experience focused on the needs of all user profiles, ensuring that the site was user-friendly, easy to navigate, and frictionless.

In this project made for Danilo Design, we proposed developing a project whose main focus was UX Design, understanding the needs of all user profiles, and applying methodologies to design an optimal experience. We designed an attractive and modern user interface (UI) that would present the site in a more user-friendly way. The key idea was that user-centered design would allow us to understand all profiles and design an intuitive, fluid, and friendly UX/UI, reinforcing the brand values.

Digital strategy: understanding, benchmarks, and trends.
UX Design: user-centered design, insights for innovation, information architecture.
UI Design: digital branding and digital design.
Design management: development of the UI kit and its implementation in web development.