Irapuato Government

A thoughtful COVID campaign

The “Cómo dice el Refrán” campaign by the Government of Guanajuato aims to raise awareness among the residents of Irapuato about the importance of staying at home during the COVID-19 pandemic. By using common phrases and popular sayings, this initiative seeks to connect with local culture and wisdom to convey key messages of prevention and safety. Incorporating sayings like “Better safe than sorry” and “When the going gets tough, the tough get going,” the campaign hopes the community will adopt responsible measures and protect themselves and others during these challenging times.